Here’s all the noteworthy noodle news you may have missed in October 2025! While last month’s news post was pretty substantial, October has been more of a quiet month. There’s a new Canadian noodle company that just launched their first product, a new American noodle company dominating social media, and some news and speculation about the future of the brand Chef Woo.
Read more: Noodle News Roundup: October 2025Mighty Ramen Launches in Canada
Stop me if you’ve heard this one before: a new company has reimagined instant noodles into a healthier recipe and is using the term “mighty” in their brand name. Yeah, there’s a new kid in Noodle Town: Canadian company Mighty Ramen. They are currently manufacturing four different vegan varieties that have a surprising 32g of protein in each serving. Currently, they are only available in a variety 12-pack for $45 USD, with three servings each of “Chick’n” flavor, “Beef’d Up” flavor, Kimchi flavor, and Curry flavor. At $3.75 per cup, yes it’s approaching what I would call expensive, but certainly not the most expensive “healthy” ramen out there. Now, here’s the additional catch… as I write this, there’s not a single image anywhere across their social media that isn’t AI-generated. This is despite them saying they shipped their initial batch of pre-orders in mid-October. At this point, I would have expected an actual photograph of a tangible product with a real person eating it rather than AI videos and mockups. So, this announcement comes with a “buyer beware” caveat until I see an actual photo/video/third party review of Mighty Ramen. If they are legit and managed to make a tasty, healthy product, then they’re worth keeping an eye on.
Bias Launches in the USA
There’s another new noodle company I haven’t reported on yet, although they did launch a little while back. If you’ve logged into any social media lately and you have any tracking cookies related to noodles stored, chances are you’ve seen ads for a company called Bias. I know I have. And when I say “ads,” I mean a nonstop onslaught of videos of fake influencers eating their noodles and performing some of the worst acting I’ve ever seen outside of a Tommy Wiseau film. Like, seriously, there’s an unbelievably cringy video of a dude actually doing a victory lap around a kitchen after one bite of noodles – give me a break, no one does that. All of this awkward marketing is in support of the one product Bias currently sells, their Apgu Red Chili Korean Instant Ramen, which appears to be something very similar to Nongshim Shin Ramyun and those types of noodles, although Bias says they are working on more flavors. They claim to be restaurant-quality with premium ingredients, and their Apgu Red Chili product is currently online-only and comes only in bowl form; you can order them in 6-packs/12-packs/24-packs for $34.50/$66.00/$120.00 respectively. So basically $5-$6 per bowl depending on how many you order at once. And that is… a lot. Now admittedly, putting aside their annoying social media presence, the bowl does look pretty appetizing, and unlike Mighty Ramen above, Bias does currently have a provably tangible product with real customers in their comments (some of whom are extremely underwhelmed with their purchase), but almost $6 per bowl is a steep asking price for something you can only buy in bulk. Maybe I’ll get my hands on a 6-pack for a review if anyone wants to see it, since I’ve certainly blown $35 on worse in the past.
Chef Woo Stock Issues
This last news item started me down a little bit of a rabbit hole. There was a Reddit thread recently in which the OP, who is a fan of Chef Woo noodle products, asked if Chef Woo ramen products were out of stock everywhere or if they had gone out of business. And to be fair, at the time, it looked like Walmart, Amazon, and a lot of brick-and-mortar stores were either completely sold out or in very short supply of most of Chef Woo’s flavors. Now, a couple of interesting things came out of this thread. First off, an account claiming to be the official Chef Woo left a reply that was very hastily deleted, saying: “not going out of business, you guys crushed our inventory faster than we could restock 😅 We’ve been flying off shelves… and working on making new batches”. This seems like a perfectly rational reply from a company social media rep except for the fact that it was deleted almost immediately and the account was suspended from Reddit, plus the account had literally just been created, had zero karma, and had no post history. Weird.
But taking it a step further and looking into the Chef Woo brand itself, which is a product line of parent company Borealis Foods, it seems like they’ve been in pretty bad financial straits for a while now. Just Google search for “Chef Woo financial troubles” and you’ll find a ton of articles saying how they need new investments to stay afloat, how they’re allegedly hemorrhaging money year after year, etc. You might also recall that, last year, they took on Gordon Ramsay as an investor/brand ambassador to try to fix this situation, and in all honesty I pretty much enjoyed the two products they slapped his name on. So in trying to answer the question about what was actually going on with Chef Woo, I found this news article on their site, which looks like a shareholder report for this year’s second quarter more or less. You can read it yourself, but TL;DR their financial situation seems to be improved, they seem to be somewhat profitable (although how sustainably profitable they are would be speculation on my part), and – this is the important part – they seem to be focusing more on their higher-margin SKUs going forward.
And that gets to the real meat of this news snippet: I think that last part about the SKUs is the big takeaway from this as a consumer, because it’s likely corporate-speak meaning that they will be discontinuing some flavors soon, if they haven’t already. And indeed, as I write this, I can’t find a single in-stock listing anywhere for anything other than their “Ramen Express by Chef Woo” products – everything under the “Chef Woo” branding in cups, including the two Gordon Ramsay noodle cups, seems to be gone from every online storefront and all of my local grocery stores. Maybe it’s temporary, or maybe the whole “Chef Woo” product line is getting the axe in favor of keeping the “Ramen Express” line afloat, but either way, if you are a fan of Chef Woo products and you spot them somewhere, I would buy up what you like in case this lack of stock becomes a permanent discontinuation.
